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After a record-breaking first quarter with snow and cold temperatures throughout many parts of the U.S., the calendar indicates springtime is nearly here. As nature springs back to life, many companies signal the change in seasons by refreshing their marketing campaigns. Such is the case with what MillerCoors is doing with Bear Trucking’s fleet of vehicles in the western United States. The latest phase of a well-coordinated, multi-year campaign that allows Bear Trucking to rebrand its trailers quickly, more efficiently and at a significant cost savings, is nearing completion. What once took nearly 30 days of taking trucks out of service is now being turned around in one week, courtesy of the Spedian Changeable Graphics System offered by leading fleet services graphics provider Modagrafics. Splashy new artwork promoting the Coors Light brand is being applied to more Bear trailers, ahead of when beer sales begin to tick upwards as people rediscover outdoor activities. “The banners with the new branding look phenomenal, and the whole fleet of trailers looks great,” exclaimed Jeff Watson, Bear Trucking’s general manager for the last five years. “It’s so much easier and there are no issues replacing the graphics, even on trailers we’ve had for 20 years. It’s much better than what we did previously to represent MillerCoors brands.”

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• Tagged as Roadvert  Spedian  Council fleet vehicles  Local authority  Fleet services  Fleet advertising  RCV  Waste collection vehicle signs  Commercial vehicle signs  Commercial vehicle graphics  Fleet management 

Roadvert spreads the word about Fish and Ships Festival in Whitby for Scarborough Borough Council

A new festival in the seaside town of Whitby was promoted on the sides of a bin lorry touring the district thanks to Spedian™ quick change vehicle graphics panels.

In the run up to the Whitby Fish and Ships Festival which took place on May 18 and 19, the message was seen by thousands of people living in the area and visitors alike.

The event celebrated the North Yorkshire town’s seafaring tradition – explorer Captain Cook once lived there – with a series of entertainment, live music, street theatre, artworks, a grand firework display and cookery demonstrations from celebrity chefs...

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• Tagged as Spedian Superlite  Spedian  Roadvert  Exhibitions  Waste  Recycling  vehicle advertising  refuse trucks  fleet management 

Budgets are everything in this fast paced, ever-evolving world that we live in.

Fleet managers are under constant pressure to deliver results, and this includes making sure that advertising spends are allocated wisely.

Roadvert™ is an ideal solution to make sure that fleets are given the value they deserve!

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• Tagged as Why Roadvert and Spedian could be the best commercial vehicle fleet ROI proposition you’ve encountered (ever) 

Why Roadvert and Spedian could be the best commercial vehicle fleet advertising ROI proposition you’ve encountered (ever)

Budget is everything for Fleet Managers. Whether you are a sole trader, SME, larger business, local authority or global corporation, it is crucial to keep a tight rein on the purse strings.

Any vehicle fleet can easily succumb to spiralling costs. However, there is one area that’s often overlooked: the cost-effectiveness of all commercial fleet vehicles.

We’re not talking about how much they cost to run (although down-time is certainly an important consideration). We are talking about how much money they are generating for YOU.

Just how effective are the advertising panels and signs that are chosen to promote your message as your trucks, vans and RCVs go about their daily business?

• Are your vehicle side and rear advertising panels REALLY getting your message across?
• If so, are they generating business?
• How many people are they reaching? Do you know for sure?
• Are you getting a good return on your investment?

Many claim that the above questions are quite unquantifiable.

We disagree.

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How much revenue can your fleet advertising campaigns generate? Find out with the Roadvert Audience Predictor

Investing wisely when it comes to van and truck advertising for your local authority or corporate messages and promotions is critical for all fleet managers.

It is a classic mistake to under-value the power of commercial vehicle signs – putting it simply, your fleet carries your messages around their places of business, acting as mobile billboards.

Importantly, your audience will not become as bored of them as they do with signs that they pass day after day, in the same location...