The Roadvert Blog

30 MAY

Roadvert spreads the word about Fish and Ships Festival in Whitby for Scarborough Borough Council


Roadvert spreads the word about Fish and Ships Festival in Whitby for Scarborough Borough Council

A new festival in the seaside town of Whitby was promoted on the sides of a bin lorry touring the district thanks to Spedian™ quick change vehicle graphics panels.

In the run up to the Whitby Fish and Ships Festival which took place on May 18 and 19, the message was seen by thousands of people living in the area and visitors alike.

The event celebrated the North Yorkshire town’s seafaring tradition – explorer Captain Cook once lived there – with a series of entertainment, live music, street theatre, artworks, a grand firework display and cookery demonstrations from celebrity chefs...

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14 MAY

What is Roadvert™ and how can it benefit your fleet?


Budgets are everything in this fast paced, ever-evolving world that we live in.

Fleet managers are under constant pressure to deliver results, and this includes making sure that advertising spends are allocated wisely.

Roadvert™ is an ideal solution to make sure that fleets are given the value they deserve!

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30 APR

Why Roadvert and Spedian could be the best commercial vehicle fleet advertising ROI proposition you’ve encountered (ever)


Why Roadvert and Spedian could be the best commercial vehicle fleet advertising ROI proposition you’ve encountered (ever)

Budget is everything for Fleet Managers. Whether you are a sole trader, SME, larger business, local authority or global corporation, it is crucial to keep a tight rein on the purse strings.

Any vehicle fleet can easily succumb to spiralling costs. However, there is one area that’s often overlooked: the cost-effectiveness of all commercial fleet vehicles.

We’re not talking about how much they cost to run (although down-time is certainly an important consideration). We are talking about how much money they are generating for YOU.

Just how effective are the advertising panels and signs that are chosen to promote your message as your trucks, vans and RCVs go about their daily business?

  • Are your vehicle side and rear advertising panels REALLY getting your message across?
  • If so, are they generating business?
  • How many people are they reaching? Do you know for sure?
  • Are you getting a good return on your investment?

Many claim that the above questions are quite unquantifiable.

We disagree.

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15 APR

How much revenue can your fleet advertising campaigns generate? Find out with the Roadvert Audience Predictor


How much revenue can your fleet advertising campaigns generate? Find out with the Roadvert Audience Predictor

Investing wisely when it comes to van and truck advertising for your local authority or corporate messages and promotions is critical for all fleet managers.

It is a classic mistake to under-value the power of commercial vehicle signs – putting it simply, your fleet carries your messages around their places of business, acting as mobile billboards.

Importantly, your audience will not become as bored of them as they do with signs that they pass day after day, in the same location...

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27 MAR

Drumming up support for Great British Spring Clean – on the sides of recycling vehicles


Drumming up support for Great British Spring Clean – on the sides of recycling vehicles

There’s word of mouth, celebrity endorsement and now, there’s another way to tell people who don’t already know about the Great British Spring Clean.

The ideal vehicles for promoting campaigns to places that may otherwise be out of reach is obvious: on the sides of bin lorries and recycling vehicles.

Local authorities up and down the country are already spreading messages about recycling, littering and fly-tipping on the sides of their refuse fleets. These are the only vehicles that travel in every neighbourhood street, in every Council in Britain...

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