The Roadvert Blog

27 MAR

Drumming up support for Great British Spring Clean – on the sides of recycling vehicles


Drumming up support for Great British Spring Clean – on the sides of recycling vehicles

There’s word of mouth, celebrity endorsement and now, there’s another way to tell people who don’t already know about the Great British Spring Clean.

The ideal vehicles for promoting campaigns to places that may otherwise be out of reach is obvious: on the sides of bin lorries and recycling vehicles.

Local authorities up and down the country are already spreading messages about recycling, littering and fly-tipping on the sides of their refuse fleets. These are the only vehicles that travel in every neighbourhood street, in every Council in Britain...

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