The Roadvert Blog

14 MAY

What is Roadvert™ and how can it benefit your fleet?


Budgets are everything in this fast paced, ever-evolving world that we live in.

Fleet managers are under constant pressure to deliver results, and this includes making sure that advertising spends are allocated wisely.

Roadvert™ is an ideal solution to make sure that fleets are given the value they deserve!

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30 APR

Why Roadvert and Spedian could be the best commercial vehicle fleet advertising ROI proposition you’ve encountered (ever)


Why Roadvert and Spedian could be the best commercial vehicle fleet advertising ROI proposition you’ve encountered (ever)

Budget is everything for Fleet Managers. Whether you are a sole trader, SME, larger business, local authority or global corporation, it is crucial to keep a tight rein on the purse strings.

Any vehicle fleet can easily succumb to spiralling costs. However, there is one area that’s often overlooked: the cost-effectiveness of all commercial fleet vehicles.

We’re not talking about how much they cost to run (although down-time is certainly an important consideration). We are talking about how much money they are generating for YOU.

Just how effective are the advertising panels and signs that are chosen to promote your message as your trucks, vans and RCVs go about their daily business?

  • Are your vehicle side and rear advertising panels REALLY getting your message across?
  • If so, are they generating business?
  • How many people are they reaching? Do you know for sure?
  • Are you getting a good return on your investment?

Many claim that the above questions are quite unquantifiable.

We disagree.

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27 MAR

Drumming up support for Great British Spring Clean – on the sides of recycling vehicles


Drumming up support for Great British Spring Clean – on the sides of recycling vehicles

There’s word of mouth, celebrity endorsement and now, there’s another way to tell people who don’t already know about the Great British Spring Clean.

The ideal vehicles for promoting campaigns to places that may otherwise be out of reach is obvious: on the sides of bin lorries and recycling vehicles.

Local authorities up and down the country are already spreading messages about recycling, littering and fly-tipping on the sides of their refuse fleets. These are the only vehicles that travel in every neighbourhood street, in every Council in Britain...

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07 MAR

What is Roadvert™ Media and why is it an invaluable fleet advertising tool?


What is Roadvert™ Media and why is it an invaluable fleet advertising tool?

If you are a frustrated fleet manager, struggling to juggle tight budgets whilst delivering great results, the team at Roadvert™ Media are here to give your fleet the value it deserves.

Refuse vehicles, trucks, vans and commercial vehicles in general have been used by Local Authorities to promote council messages to communities for a number of years.

Roadvert™ is a unique medium that allows messages to be calculated in terms of actual reach, to deliver excellent results…

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14 FEB

Free assessment for fleet van and truck sign advertising reach from Roadvert


Free assessment for fleet van and truck sign advertising reach from Roadvert

Using your company vans, trucks and RCVs as a way of advertising your services is smart. It’s a no-brainer, in fact. It is cheaper than other forms of advertising and it gets your message across quite literally to wherever your van goes.

But many businesses and local authorities plod on with just one set of signs for the entire duration of their fleet vehicles’ useful lifetime.

Standard truck, RCV and van graphics usually feature company name, a tag-line, a logo, a telephone number, contact email and a website.

But is this really the best you can do? Of course not!

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