The Roadvert Blog
Drumming up support for Great British Spring Clean – on the sides of recycling vehicles
There’s word of mouth, celebrity endorsement and now, there’s another way to tell people who don’t already know about the Great British Spring Clean.
The ideal vehicles for promoting campaigns to places that may otherwise be out of reach is obvious: on the sides of bin lorries and recycling vehicles.
Local authorities up and down the country are already spreading messages about recycling, littering and fly-tipping on the sides of their refuse fleets. These are the only vehicles that travel in every neighbourhood street, in every Council in Britain...Read More
A forward-thinking council is preparing to collect revenue as well as rubbish with its refuse trucks by selling advertising space on the vehicles.
South Staffordshire District Council plans to bring in extra cash to help plug a budget gap by offering the space to businesses and outside organisations.
Its 15 refuse trucks already carry public information campaigns and all are fitted with a “quick-change” system of vehicle graphics called Spedian™...Read More